Search results for "Social motivation"

showing 3 items of 3 documents

Cherish your loved ones – the role of the feeling of care and security in advertising

2014

Advertising practice makes use of emotional cues and addresses consumers' rising desire for social connection. Research has investigated emotions within advertising, but mainly focused on negative or positive emotions. Traditional academic approaches to the analysis of persuasion according to the elaboration likelihood model (ELM) tend to emphasize central processing and thus rational advertising cues. Moreover, the role of motivation within the ELM is underspecified. We introduce the Zurich Model of Social Motivation to the regulation of social distance and investigate the specific feeling of care and security. This feeling may serve as motivational component and emerge as persuasion instr…

MarketingAdvertising researchEconomics and EconometricsPersuasionFeelingmedia_common.quotation_subjectSocial distanceAdvertisingBusinessBusiness and International ManagementSocial motivationmedia_commonElaboration likelihood modelThe International Review of Retail, Distribution and Consumer Research
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Prosociality as a mediator between teacher collaboration and turnover intention

2019

PurposeThe purpose of this paper is to investigate the mediating role of prosociality, which is defined in terms of helping and benefitting others, between teacher collaboration and their turnover intentions. Prosociality was measured as prosocial impact and prosocial motivation.Design/methodology/approachThis study was conducted through a cross-sectional survey of 260 elementary and junior high school teachers in Japan. A structural equational model was employed to examine the mediating roles of prosocial impact and prosocial motivation in the relationships between teacher collaboration and their turnover intention.FindingsThe results, first, supported the hypotheses: the high perception o…

Organizational Behavior and Human Resource ManagementFuture studiesturnover intentionmedia_common.quotation_subjectPredictor variablesprososiaalisuusprosocial motivationyhteistyöEducationSchool teachersPerception0502 economics and businessprosocial impactmedia_commonmotivaatio05 social sciencesteacher collaborationpsyykkiset vaikutukset050301 educationsitoutuminenopettajattyövoiman vaihtuvuusother-orientationProsocial behaviorCausal inferenceTurnover intentionPsychology0503 educationSocial psychologysosiaaliset vaikutukset050203 business & managementInternational Journal of Educational Management
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EUROPEAN MANAGERIAL PROFESSION AND BEHAVIOR

2009

The European manager‘s behavior must be flexible and adaptable to the behaviors of various employees of the enterprise. Its flexibility enables the manager to act efficiently in the current, so mobile environment

managerial profession economic motivations psychological – emotional motivations social motivations management guide.Review of General Management
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